Brent Crawford Principal

Brent Crawford is a Principal and Founder in the full service real estate firm Crawford Hoying and its family of companies. Brent has guided the vision of the company for the past 24 years, which he has grown from a single investment property in 1994 to one of the largest real estate firms in Columbus, Ohio. The residential and commercial real estate brokerages manage more than two million SF of commercial properties, and have closed more than $2.4 billion in transactions. Brent personally oversees many aspects of the business, including raising more than $250 million of private equity for specific investment into income producing properties; securing more than $2 billion of debt financing in the past 20 years; managing relationships with more than 100 equity investors; overseeing new acquisitions, ground-up development and debt placement for all projects; and guiding the development of $750 million in new developments that will be completed in the next two years.

Brent has spoken at many events as a guest speaker covering topics such as current real estate trends, multi-family markets and development growth in central Ohio. In addition, Brent taught property management and real estate trends at the Fisher College of Business at The Ohio State University and regularly returns as a guest speaker. He serves on the boards of Sophisticated Systems, The Ohio State Sports Medicine Center as well as the Center for Real Estate at The Ohio State University. He is a 1995 graduate of The Ohio State University with a bachelor's degree in communications.


Bob Hoying Principal

Bob is a tried and true Buckeye, having served as quarterback and captain for the 1995 football team. After graduating from the University with with a Bachelor's Degree in Production and Operations Management, he went onto play quarterback with the Philadelphia Eagles and Oakland Raiders in the National Football League for six years. He returned to central Ohio and befriended Brent Crawford during a chance pairing on the golf course in 1998. Upon his return to the Columbus area, the two men partnered together to form Crawford Hoying. Within 10 years, the pair had grown their partnership into a full service real estate company, managing more than 20 communities. Today, the residential and commercial real estate brokerages alone manage more than two million SF of commercial properties, and have closed more than $2.4 billion in transactions. Bob takes an active role in guiding the company's $750 million in new developments. He analyzes new opportunities for Crawford Hoying development projects and interfaces with City, municipality officials and other stakeholders as projects are being developed. Bob also oversees ground up development through construction to help guide early commercial office and retail leasing. In addition, he leads various aspects of the day-to-day business including marketing, property management and financial feasibility analysis on Crawford Hoying projects. Bob is the winner of the Draddy Award, considered the "Academic Heisman of College Football," and was named to the Ohio State All Century Team of 2000. In addition, Bob was elected to the Ohio State Athletics Hall of Fame in 2008. He is very active in the central Ohio community, currently serving on The Ohio State University Center for Real Estate Advisory Board and previously on the Central Ohio's YMCA Board.


Nelson Yoder Principal, Development

Nelson leads the collaboration of Crawford Hoying's robust, vertically-integrated team of in-house development professionals and outside consultants as they imagine and deliver extremely complex, first-class walkable communities. His education and experience in finance, design and construction provide him with a uniquely broad understanding of the many facets of real estate development. He holds an MBA focused in Construction Management and Real Estate Development from the University of Cincinnati and a Bachelor's Degree of Architecture from Ball State University. Nelson worked with large Columbus, Ohio firm M+A Architects for over a decade, eventually rising to the position of Partner while overseeing the master planning, zoning, design, leasing coordination and construction of more than 7.5 million SF of mixed-Use, retail, office, multi-family, hospitality, religious and industrial projects. During his tenure at M+A, Nelson earned his certification from the National Council of Architecture Registration Boards (NCARB) and LEED Accreditation from the US Green Building Council. In 2010, Nelson co-founded Real Estate Development Advisors (RDA), where his experience included a highly successful partnership with Crawford Hoying at The Lane development, an award-winning 350,000 SF/$40 million mixed use project near The Ohio State University. In 2012, Nelson joined partners Brent Crawford and Bob Hoying to found Crawford Hoying Development Partners division. In five years, they have grown this firm to more than $750 million of projects completed and in the pipeline, and become a respected authority on quality walkable infill development. Nelson serves on the Columbus Symphony Orchestra Board of Directors and is an active member of St. Brendan Parish. He resides in Dublin with his wife and three daughters and is in the process of restoring and expanding a 160 year old historic farmstead.


Matthew Starr Director of Development

Matt Starr joined Crawford Hoying in April 2014 and is involved in all aspects of development, including acquisitions/due diligence, deal structuring, planning and design, government negotiations, leasing, financing and construction. Matt leads all major development projects for the Crawford Hoying portfolio, including Bridge Park, The Lane and the Water Street District in Dayton. Prior to Crawford Hoying, Matt was the Director of Real Estate for Nationwide Realty Investors, Ltd., (NRI) for nearly 10 years. While at NRI, Matt was involved in all phases of the development of Grandview Yard, a 100-acre mixed-use project in Grandview Heights, Ohio. Matt began his career in Real Estate Finance for National City Bank (now PNC Bank), from 1995-2004. He is a 1994 graduate of Saginaw Valley State University (BBA), and a 2002 graduate of The Weatherhead School of Management at Case Western University (MBA).


Jeff Roberts Executive Vice President/General Counsel

Jeff Roberts joined the team in January of 2016 as Executive Vice President and General Counsel for Crawford Hoying. Roberts provides all aspects of legal representation to Crawford Hoying, including development, leasing, financing, acquisitions and compliance matters.

Prior to joining Crawford Hoying, Roberts was a Director at the law firm of Kegler Brown Hill + Ritter, where he practiced in the real estate and banking area. Roberts began his legal career with the law firms of Vorys, Sater, Seymour and Pease LLP and Baker & Hostetler LLP.

He holds a Bachelor of Science in Finance from Miami University and a Juris Doctor degree from The University of Virginia School of Law.


Greg Merrin C.F.O.

Greg Merrin, CPA serves Crawford Hoying as Chief Financial Officer. A strong leader and manager, Greg brings over 25 years of business and accounting expertise to Crawford Hoying. From personal experience, he balances the perspective of the business owner with proven understanding of the relationships between corporate goals, organizational procedures, and compliance requirements in financial management.

Greg began his career as a Controller and MIS director in a large real estate company, directing all financial management operations and working with a Big 6 accounting firm for year-end auditing. Ensuing roles as business owner, controller and financial consultant have given Greg a keen insight into operational issues, staff management and GAAP compliance. He consistently targets and solves strategic problems.

He holds a Bachelor of Science in Accounting and Business from Bluffton College and he passed the CPA exam in the State of Ohio with High Distinction, scoring in the top 100 in the US. He is a member of the American Institute of Certified Public Accountants.


Mike Landrum President, Crawford Hoying Living

Mike joined Crawford Hoying in 2005, and has served as the president of Crawford Hoying Living since 2015. He manages the residential management portfolio and operations team, and oversees day to day maintenance and capital projects for the entire Crawford Hoying residential portfolio. Mike has also managed the support businesses owned and operated by Crawford Hoying.

Mike's day to day responsibilities include facility expense and needs analysis, customer service, contract negotiations, collaborating with the development team, and recruiting new services staff members.

Prior to coming to Crawford Hoying he worked for a sole proprietor for 20 years in all facets of the multifamily and commercial real estate business, where he eventually rose to the role of COO.


Russ Hunter Design Director

Russ Hunter joined Crawford Hoying in 2013, overseeing the architectural vision and interior design for new developments. He works with the entire project team to create a vision for the project site's future through site planning and building programming. Russ is involved in all aspects of development design and has been an integral team member on all major development projects for Crawford Hoying, including Bridge Park, The Lane, Olentangy Commons and the Water Street District in Dayton. Prior to Crawford Hoying, Russ worked at eight years at M+A Architects, where be rose to Senior Designer. While there, he played a key role in the design of more than a dozen mixed-use projects, giving him a deep understanding of mixed-use neighborhood design and planning. Russ is a registered architect and has holds his Bachelor of Architecture from Miami University.


Ted Orr Director of Development Experience

Ted Orr joined Crawford Hoying in February of 2016 as Director of Development Experience. Orr leads, manages and implements corporate identity ensuring consistency across all brands and oversees the creation and fabrication of specialty collateral and content.

With a main focus on user experience for new development targets and current key properties, Orr maps out content and marketing strategies, leads in the development of internal and external marketing plans, and engages with key external partners to produce, edit and implement key brand and content initiatives.


Bobbie Fuller HR Manager

Bobbie Fuller joined Crawford Hoying in 2005 as a member of the Human Resources Department and has served as Human Resources Manager since 2009. Her responsibilities include recruitment, benefits, discipline, conflict resolution and payroll for the entire Crawford Hoying portfolio.

Prior to coming to Crawford Hoying Fuller spent 20 years working for a sole proprietor in all facets of the multifamily and commercial real estate business, where she was the CFO and the HR Manager. Prior to that Bobbie was a Personnel Manager for the United States Air Force.


Allison Srail Associate Director of Development

Allison joined the Crawford Hoying development team in 2015. Her responsibilities include internal underwriting for prospective projects, financing, project management and monitoring project financials upon completion. Allison spearheads Crawford Hoying's hospitality developments and has been the lead for the AC Hotel by Marriott at Bridge Park, Home2 Suites in Dublin and most recently the Moxy Hotel by Marriott at the 800 North High development in the Short North and the Fairfield Inn & Suites at the Water Street District in downtown Dayton. Prior to Crawford Hoying, Allison worked for Cushman & Wakefield as a commercial appraiser with a focus on industrial, office and multi-family assets. She is actively involved in the Urban Land Institute, serving on their management committee since 2013. She holds a BSBA from The Ohio State University and is a State of Ohio Certified Commercial Real Estate Appraiser.


Chris Wagner Vice President of Commercial Management

Chris Wagner joined Crawford Hoying in 2010 with 30 years of experience in the real estate industry and currently serves as Vice President of Commercial Asset Management. His responsibilities include daily operational decisions, such as leasing, investing, staffing, budgeting and general oversight of the commercial arm of Crawford Hoying Real Estate Services.

Prior to joining Crawford Hoying, Wagner spent 23 years with NAI Ohio Equities in asset management and development. While at Ohio Equities, he was responsible for various development projects including Big Bear Farms, an eighty acre development consisting of 500,000 SF of retail/commercial space in Powell, Ohio, and management of a 1,000,000 square foot portfolio consisting of office, industrial, parking garage and retail shopping centers.


Laurie Keifer Director of Operations

Laurie Keifer joined the team at Crawford Hoying in December of 2008 as a Regional Manager and has served as Director of Operations since 2011. Laurie oversees the operational functions at Crawford Hoying Living, including spearheading nine communities that account for over 2,200 apartments with a concentration on Crawford Hoying's New Developments.

Prior to joining Crawford Hoying, Keifer spent several years at AIMCO as the Regional Sales Director and was an award winning Senior Account Executive for the Greater Columbus Apartment Guide.

She holds a Bachelor of Arts Communication degree from The Ohio State University and is a licensed Real Estate Salesperson with Crawford Hoying Real Estate.


Aimee Elosh Director of Operations

Aimee Elosh joined Crawford Hoying in 2008 as a Regional Property Manager and has served as Director of Operations since 2011. She oversees daily operations for Crawford Hoying Living, focused on increasing revenues. Aimee also assists with the Crawford Hoying Foundation.

Prior to joining Crawford Hoying, Aimee worked for AIMCO, one of the largest owners and operators of apartment communities in the United States, for three years. Aimee served as a Regional Manager in their Midwest Division and received recognition as manager of the "Portfolio of the Year" for three consecutive years.


Don Brokaw Vice President of Commercial Sales/Leasing

Don Brokaw joined Crawford Hoying as the Vice President of Commercial Sales and Leasing in May 2010. With over 15 years of commercial real estate experience, his knowledge of the Central Ohio and surrounding markets has enabled him to serve the needs of his many diverse clients, ranging from local, regional and national entrepreneurs, investors, and businesses.

Don holds a B.A. Degree from the Ohio State University and is a member of the Columbus Board of Realtors, the Ohio & National Association of Realtors and the International Council of Shopping Centers (ICSC).

Don believes the key to successful real estate brokerage is the ability to develop relationships based on trust, communication, expertise, and personal service.


Jamie Moore Real Estate

Jamie Moore joined Crawford Hoying in 2008 as a Real Estate Specialist. He focuses primarily on retail and office leasing as well as real estate development.

Jamie has an expertise in working with restaurants and his extensive knowledge of the Columbus market and community has been a great asset to the firm especially as it relates to mixed use development.

Prior to joining Crawford Hoying, Jamie worked for real estate developer Tim Reardon, where he worked on new development and retail leasing.

Before entering the real estate industry, Jamie spent seven years as a multiple site restaurant owner. Jamie is a graduate of The Ohio State University and is a lifelong resident of Columbus.


Caitlin Davids Residential Sales Coordinator

Caitlin Davids joined the Crawford Hoying team in September of 2014 as Residential Sales Coordinator. Davids is responsible for assisting with floor plan design of the for sale product, taking buyers through the entire build-out process, facilitating vendor relationships and aiding buyers in the interior finish selections.

Prior to joining Crawford Hoying, Davids was the Residential Sales Assistant for Nationwide Realty Investors, Ltd. where she worked on the North Bank Condominiums in the Arena District from 2011 to 2014. During that time she was responsible for the day-to-day office functions, showings and managing client needs during the construction period.

She is a graduate of The Ohio State University Fisher College of Business.


Tom Goecke Broker

Tom joined the Crawford Hoying team in 2004 and has been the Broker of Crawford Hoying Real Estate since 2014. He oversees majority of the transactions for Crawford Hoying Real Estate and assists clients with retail, office and restaurant space. Goecke also serves as the liaison to many of Crawford Hoying's residential and commercial investors and is the head of the Crawford Hoying Residential Real Estate division.

Previously the property manager of a 5-community, 1,100-unit portfolio and of a 216-unit condominium complex, Goecke has an extensive background in multifamily acquisition, disposition and management. He was also a project manager and price optimization advisor at Crawford Hoying Living.

Tom holds a Bachelor's degree in Consumer Affairs from The Ohio State University.